Sourced By Hero
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A Love Letter to Sourcing

Sourced By is an AI-automated, all-in-one platform that streamlines every aspect of the fashion sourcing process. We are designed to ensure every request ends in a #sourcedby moment.

Sourced By is built for Sourcers, Shoppers, Brands & Retailers
A tool tailored for fashion professionals all in one beautifully efficient system
Sourcers

SOURCERS

The client-facing leaders of the process, who manage requests and relationships.

Shoppers

SHOPPERS

Global detectives working behind the scenes to source and secure pieces.

Brands & Retailers

BRANDS & RETAILERS

Power users who act as Shoppers for specific categories or geographies.

How It Works

1

UPLOAD CLIENT REQUEST

Screenshot and upload your client's request.

2

AI DOES THE WORK

Our AI extracts and standardizes the item's details into a simple request.

3

THE HUNT BEGINS

Shoppers on your team can review the request and start their search.

4

TEAM GETS PAID

Once found, generate quotes and invoices with just one click.

5

TRACK IT ALL

CRM and shipments all in one place.

Forbes Quote Background

“By combining cutting-edge technology with human expertise, we’re bridging the gap between desire and discovery, making the impossible-to-find not just possible, but effortless.”

scott davis, forbes

Love Notes

jean—Shopper, France

“Love how Sourced By is shopper friendly. It makes it so much easier and fast to track and find some hidden gems for clients.”

annie—Shopper, Canada

“Being able to track every client’s request from start to finish on a single platform that does it all has been a game changer for me. I would never go back!”

noam—Shopper, Australia

“It’s empowering to finally have a dedicated platform that streamlines the process and lets us focus on what matters most—connecting our clients with their dream pieces.”

elaine—Shopper, United Kingdom

“This is exactly why Sourced By is so fab, I would never have located this 2023 request in Asana—the original description would have thrown me off...”

The Team

Gab Waller

GAB WALLER

FOUNDER AND CEO

Gab has pioneered the fashion sourcing industry and has over 7 years experience as the top-performing and leading expert in fashion sourcing. Her sourcing work has been recognized by and featured in Forbes, WSJ, NYT, Vogue, WWD, and Vanity Fair. She maintains a growing roster of global clients including Hailey Bieber, Kris Jenner, Khloé Kardashian, Sofia Richie Grainge, Rosie Huntington-Whiteley, and Lori Harvey.

Alisha Kumar

ALISHA KUMAR

COO

Alisha is an operator with a deep love for the early stage. An NYU graduate and Stanford researcher, she helped drive her previous company through to acquisition as the first business hire. She brings to the team a mission-driven lens to building teams and products that help humans connect and build meaningfully.

Scott Davis

SCOTT DAVIS

CTO

Scott brings 25+ years of hands-on engineering experience, two successful founder exits, and deep marketplace expertise. He was a founding engineer at StockX and later returned as VP of Engineering, where he led platform growth and pushed the boundaries of AI innovation.

Frequently Asked Questions

vogue

Luxury fashion's power sourcer is reinventing the job with AI

forbes

Gab Waller Is Revolutionizing Fashion With AI-Powered Platform Sourced By (With StockX Leader As CTO)